Entopy's unique technology works in conjunction with IT services firm Fujitsu UK & Ireland on the innovative Atamai Freight solution. Atamai Freight, which is underpinned by Entopy's software, helps businesses that use road freight to move goods benefit from increased visibility of consignments, assurance of load integrity, and improved load security, and more efficient transportation of goods. The solution reduces stoppage time and enhances trust between port authorities and throughout the supply chain.
Entopy's software can unveil multidimensional insights in real-time by evaluating data as it relates to each "entity," such as the goods being shipped, the transportation vehicle, and the ferry ports involved, among others. It can deliver accurate notifications of the arrival of consignments at port exits, for example, or warn of impending delays in goods reaching their intended destination.
The software produces "digital twins" of entities, accurately capturing only the relevant data from each connected system. By extending the technology across the supply chain, Entropy plans to integrate other modes of transport and establish a more detailed port model to provide new data services for managing port freight flows.
CEO of Newmarket-based Entopy, Toby Mills, explained further: "A key challenge in today's freight networks is that data is fragmented across many disparate systems – meaning supply chain leaders can't access the information they need. On top of that, reports suggest only a third of businesses are able to realise tangible and measurable value from data.
"Our intelligent data orchestration technology acts as a gatekeeper to ensure only relevant data is captured and shared – and only shared with the organisations that need to see it. So everyone involved can be confident their data is in safe hands. The data is then turned into actionable insights, delivered in real time, to provide valuable business benefits.
"The FIF support gives us an opportunity to demonstrate our software capabilities to a wide range of stakeholders – across the supply chain and in a variety of other markets – as well as continuing our work with Fujitsu to further develop our positive impact on the UK freight sector."
The three-year FIF initiative involves up to 36 small and medium-sized enterprises (SMEs) working with leading firms to develop innovations that boost freight efficiency, resilience, and environmental sustainability. The funding offers SMEs the opportunity to test their concepts and deploy new technologies and ways of working to unlock huge efficiencies and reduce emissions in the industry.
Entopy will receive a £150k grant and access to an FIF accelerator, as well as a freight innovation cluster, which hosts networking events and other activities.
Christian Benson, Vice-President and Client Managing Director at Fujitsu UK & Ireland, said: "Each year, the UK transports 1.6 billion tonnes of freight using many different modes of transport. The freight sector plays a vital role in bolstering economic activity – from the transportation of raw materials to factories right the way through to the delivery of goods to ports or retailers. Exploring how Atamai Freight can be used with other modes of transport, alongside road freight, is set to improve efficiency across the sector."
Fujitsu UK & Ireland is also using Atamai Freight in the government's Ecosystem of Trust pilot programme, demonstrating how incorporating new technology into a border operating model can increase the efficiency, speed, and safety of the EU-GB trade border.