Fleet managers struggling to keep pace with technological change

Fleet managers struggling to keep pace with technological change

More than third of commercial fleet managers are finding it hard to keep pace with a rapidly changing industry, a new report suggests.
 
According to Shell’s Future of Fleet report, which was launched in the UK earlier this week, 62% percent of fleet managers in the UK are excited about the role new technologies will play in their sector, but more than a third (38%) find it hard to stay informed about new developments.
 
A further 41% of respondents said that staying competitive in a changing industry is their biggest challenge and the speed of these new developments makes it hard to predict what will come next.
 
Key global findings from the online survey of 750 fleet managers across the UK, Germany, Netherlands and Poland include:
  • Nearly half (44%) expect the job role to become less about managing vehicles and more about managing people.
  • A third (35%) see investment in driver training as key to competitiveness and growth.
  • 63% seek additional training to keep up with industry evolution. 
  • Access to more data, insight and information to explain innovations to senior management and gaining buy-in for new initiatives is also key.  

The report says a convergence of alternative fuels, new technology and services is reshaping the sector but also creating new opportunities for companies to enhance operations, boost efficiency and stay competitive.   

“In the UK, the pace of change in commercial fleets is accelerating rapidly and we believe the industry will look radically different within the next 20 years,” said Katya Atanasova, Vice President of Shell Fleet Solutions.  
 
She added: “Alternative fuels, data analytics, automation and greater connectivity will require new business models, skills and partnerships between fleet operators, manufacturers, energy and technology providers and start-ups. For those responsible for managing fleets, there is also a need to engage drivers and the senior management in their organisations, to help test and capitalise on these new developments.”
 
The report examines some of the latest technology trends. Topics under the spotlight include the acceleration of alternative fuels; vehicle-less fleets and mobility services; downloadable diagnostics and maintenance; the power of data and programmatic infrastructure.