Forwarders to set up new ‘village’ at Multimodal 2020

Forwarders to set up new ‘village’ at Multimodal 2020

The British International Freight Association (BIFA) is set to expand its presence at next year’s Multimodal exhibition and conference with the creation of new freight forwarders ‘village’.

BIFA, which represents around 1,500 freight forwarders, said the new village will provide a networking marketplace where visitors to the show can learn more about the workings of the trade association; the benefits of being a member, whilst discussing their day-to-day freight forwarding requirements with BIFA members that take a presence in the marketplace.

The village will include BIFA’s exhibition stand, workshop arena, as well as a break out and refreshments zone. It will also feature Logistics Services Provider Pods (Logpods), smaller units aimed at BIFA members that do not have large marketing budgets who want to promote their products and services to the shippers, cargo owners and other visitors that Multimodal attracts.

As part of the agreement with the show's organisers, all companies that make the finalists' shortlist in the BIFA Freight Service Awards 2019 will be eligible for one of the Logpods free of charge.

Robert Jervis, Events Director at Clarion Events states: “This agreement is our response to increasing the involvement of the freight forwarding sector in the event. At a cost of just £950, and with no set-up costs, it really is a cost effective way for BIFA members or associate members to get their marketing message across to many of their target audience who attend the event.

“Every company that books a Logpod will receive full marketing support to help them to derive maximum benefits from their participation. They will also have access to the meeting function of the event app so they can arrange meetings with shipper VIPs that attend the event; functionality that won’t be available to general visitors and non-shipper VIPs.”

Robert Keen, BIFA Director General added: “Multimodal has become one of the most popular and successful exhibitions in the logistics and supply chain sector’s calendar and BIFA has been investigating how we can help our members and associate members to use the show to promote the extensive range of services that they provide.

“Being part of the new BIFA Freight Forwarders Village will give members and associate members that may have been reluctant to commit to the event in the past a very cost effective means of testing the water to see if Multimodal can deliver the business results that they are looking for.

“The offer of a free Logpod to any BIFA member, which makes the finalists' shortlist of the BIFA Freight Service Awards 2019, should also encourage any BIFA member that has not already entered the awards to make sure that they do so before the October 8th entry deadline.

“Whilst the international freight industry is devising methods of coping with the changing logistics demands of the global village often at a distance, the BIFA Freight Forwarders Village will give participants the opportunity for close range networking with existing and potential customers in a more personal environment.”